Concierge medicine, now for the not-so-rich

Developed in 1996, mainly for affluent folks, “concierge medicine” that offers a higher level of personal attention is morphing into a more affordable health care option for the masses, with lower yearly fees and more plan options. As a result, more patients are enjoying 24-hour access to doctors, longer office visits and even house calls.

“There’s a wind in the sails of concierge doctor supply and demand,” says Tom Blue, executive director of the American Academy of Private Physicians, a concierge care trade group.