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Jada Moore-Ruffin, MD, FAAFP

Family Medicine

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Jada Moore-Ruffin, MD, FAAFP

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MDVIP Annual Membership Fee
MDVIP’s annual fee covers the Wellness Program and generally can be made in quarterly, semi-annual and annual payments.
Quarterly
$625.00*
Semi-Annual
$1,250.00*
Annual
$2,500.00*
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About Jada Moore-Ruffin, MD, FAAFP

Health is personal—and your care should be, too. As a physician, I believe personalized medicine requires time, trust and a relationship built on listening. In a world where doctor’s appointments often feel rushed and not available in a timely fashion, I have chosen a different path. Through the MDVIP model, my patients can enjoy convenient same- or next-day visits, the ability to contact me directly, and care that is proactive—not merely reactive.

My approach blends clinical experience with a holistic focus on the whole person—mind, body, spirit and lifestyle. I integrate evidence-based medicine with personalized wellness strategies to help you as you work to look, feel and live better. Whether you are a busy professional, a frequent traveler, or simply tired of being “shuffled around” and “doctor hopping,” my goal is to be your lifelong wellness partner. I provide care in a calm, professional environment designed for meaningful connection and personalized attention.

I am a board-certified family and obesity medicine physician and a specialist in other health areas with nearly three decades of experience helping patients as they pursue reclaiming energy, confidence and balance. Beyond my practice, I am a wife, mother and entrepreneur who understands firsthand the challenge of juggling achievement with self-care. I live what I teach, prioritizing movement, mindful nutrition and time outdoors with my family. These experiences shape how I practice medicine—with empathy, authenticity and a deep respect for the whole person sitting in front of me.

My MDVIP-affiliated practice offers services, including comprehensive, advanced health screenings and diagnostic tests, that go far beyond those found in concierge medicine practices. Located in Atlanta, Georgia, I serve patients throughout the greater Atlanta area— including Sandy Springs, Buckhead, Dunwoody and surrounding communities well beyond the Perimeter, even out of state. My professional network includes specialists to whom I can refer you, if needed.

Medicine, for me, is not only about illness—it is about helping you feel empowered to pursue well-being. Together, we can craft a plan that supports you as you work to perform at your best, year after year.

Residency

Grant Medical Center
Columbus, OH
Family Medicine 1997-1999
Chief Resident

Internship

Grant Medical Center
Columbus, OH
1996-1997

Externship

Morehouse School of Medicine
Atlanta, GA
Health Policy & Leadership 2009-2010

Medical School

Meharry Medical College
Nashville, TN
Doctorate of Medicine 1996

American Board of Family Medicine 
American Board of Obesity Medicine

Assistant Professor, Morehouse School of Medicine 2009-present
Founder, REAL Wellness Enterprises LLC 2015-present
CEO & Senior Medical Director, REAL Wellness Loss + Wellness 2016-present
Senior Medical Director, Whiteford Health Centers 2010-2016

Top Innovator in Corporate Wellness 2025
Comcast RISE Award Recipient 2024
Five-Time Amazon Bestselling Author 2022 
Founder, REAL Weight Loss + Wellness 2018 -2020

I enjoy hiking waterfalls, global adventure travel, and just about any activity that gets me outdoors. I love experimenting with new recipes with my husband and cherishes time spent with our three twenty-something children—two fully launched and one in college who’s almost off the payroll.

Georgia
Florida
Maryland
Ohio
New York

Benefits of joining Dr. Moore-Ruffin's practice with MDVIP

MDVIP Wellness Program
Expect comprehensive screenings and tests and a custom wellness plan designed for you.
Better Doctor-Patient Relationship
97% of MDVIP members are satisfied with their relationship (vs 58% in traditional PCP).
Same/Next-Day Appointments
See Dr. Moore-Ruffin quickly and take your time during each appointment.
Reachable 24/7
Reach Dr. Moore-Ruffin by phone after-hours and on weekends.
Smaller Practice Size
MDVIP practices are smaller than most primary care practices, which means your doctor has more time to help you.
Your Dedicated Doctor
See Dr. Moore-Ruffin when you go to the office — not someone else like a nurse practitioner or physician assistant
Travel Benefits
If you need urgent care while traveling, your physician can help arrange your care with a local hospital, pharmacy or doctor.
Medical Centers of Excellence
For patients who need care beyond what is available locally, MDVIP can connect your doctor with specialists at some of the country’s leading medical institutions
Better Health Outcomes
Members have better control of chronic conditions like type 2 diabetes, high cholesterol and hypertension.
Remote video URL
Remote video URL

The office of Jada Moore-Ruffin, MD, FAAFP

Primary Office
755 Mount Vernon Highway NE Suite 540
Atlanta, GA 30328
Get Directions
Hours
Mon 8:00 AM - 5:00 PM
Tue 8:00 AM - 5:00 PM
Wed 8:00 AM - 5:00 PM
Thu 8:00 AM - 5:00 PM
Fri 8:00 AM - 1:00 PM
Sat Closed
Sun Closed

What our members are saying

Dr. Colton has been very caring on all levels. He guides us medically and mentally through headaches, open heart surgery, and all in between. We are so very happy to have him as our doctor.
February 11, 2024
Dr. K . Colton is incredible. Not only has he taken care of my health and is always available to speak with but he else takes great care of my family and is very easy and kind when speaking regarding our medical issue. It’s rare to find a doctor that combines such personal touches and care for a patient as a person with outstanding quality of medical care. I highly recommend becoming he's…
February 11, 2024
Dr. Colton has been our family doctor since before he joined MDVIP. When he made the decision to join MDVIP there was no question I would join. He saw us through my husbands cancer treatment and helped me cope with it. When my daughter moved close to me, I immediately signed her up for MDVIP and we are both extremely happy to have such a caring doctor. I’m 89 years old and I am confident that…
February 10, 2024
There is no one instance but many. Dr. Colton is always available, if he is out of town the Dr. that covers for him is quick to respond. They are a great team in that way. As my husband and I have aged more of those phone calls seem to take place. A year and a half ago my husband fell (we were at a gas station over a half hour away). It was apparent my husband broke his hip. With help, we…
January 18, 2024

Frequently Asked Questions

Doctors who operate in the MDVIP models typically see far fewer patients than traditional primary care doctors. That gives them more time to develop deeper doctor-patient relationships that can lead to better outcomes. They can also offer conveniences that most primary care doctors can’t, including same- and next-day appointments. They’re available after hours for urgent matters. And they have time to focus on prevention. That focus begins with the MDVIP Wellness Program, which patients pay for with their annual membership fee.

Most MDVIP-affiliated primary care practices accept insurance (your physician can tell you whether they accept your specific insurance plan). Your annual fee pays for preventive care medical services that insurance usually doesn’t cover (e.g., advanced diagnostic testing and screenings). Your MDVIP-affiliated physician will continue to bill your insurance and charge copays, co-insurances and deductibles as he or she currently does for other medical services like sick visits.

MDVIP makes wellness and prevention easier by providing your physician with innovative tools and technology. MDVIP supports your physician’s practice and seeks to eliminate barriers to a positive healthcare experience. Your doctor will determine whether and how to incorporate these tools at his/her discretion.

**The message above is a personal introduction from the physician, intended to help you get to know them better. The views, opinions, and statements expressed above are solely those of the physician and do not necessarily reflect the views or positions of MDVIP. This content is intended for general background purposes only and does not constitute medical advice, diagnosis, or treatment. Any mentions of expertise or quality of care are personal expressions and should not be interpreted as guarantees of performance or outcomes.