Kevin D. Penird, MD
Internal Medicine
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About Kevin D. Penird, MD
While completing my medical school rotations, I was amazed by how well primary care physicians knew their patients. They understood not only their medical conditions, but also their families, hobbies, and the challenges they faced in maintaining their health. I was intrigued by the complexity of Internal Medicine and the problem-solving it required. I was equally impressed by the joy of Pediatrics and the opportunity pediatricians had to watch their patients grow, develop, and achieve their goals. I came to Rochester for the Internal Medicine/Pediatrics residency program, where I met my wife and started a family.
When I joined Victor Health Associates in 1999, I began building my own long-term relationships with patients. I truly enjoyed getting to know them and learning what brings joy to their lives. I enjoy seeing pictures of children and grandchildren, hearing stories about beloved pets, discussing vacation plans and upcoming trips, and understanding what motivates everyone. I believe that when you take the time to truly know a patient, you can provide more personalized and effective care rather than generic healthcare advice.
When I first started practicing medicine, the focus was primarily on the latest pharmaceutical treatments for medical conditions. Over time, however, I have come to believe that a preventive approach is far more effective. Preventing a problem before it starts, or addressing it early before it worsens, is often much better than treating it later with medication.
By partnering with MDVIP, I feel I can combine the best of both worlds. I can continue spending meaningful time with my patients and maintaining those long-term relationships while placing a greater emphasis on prevention and wellness. The MDVIP Wellness Program combines comprehensive screening evaluations and advanced blood tests that help find potential health concerns earlier than many tests in traditional primary care practices. I can also spend as much time as needed reviewing results in detail and offering practical, personalized recommendations to help patients stay healthy.
Outside the office, I enjoy spending time with my wife, Karen, a pediatrician in Rochester, and with our three daughters whenever they are home from college. One of our daughters has six goats, which we help care for while she is away at school. I also enjoy watching minor league baseball, especially the Rochester Red Wings. Over the years, I have become a dedicated Bills fan. I also sing in two choirs, and one of my daughters recently convinced me to start playing the trombone again after a 40-year hiatus.
Rochester, NY
Internal Medicine 1995-1998
Rochester, NY
1994-1995
Cleveland, OH
Doctorate of Medicine 1994
Alliance, OH
Bachelor of Science, Biology 1990
Benefits of joining Dr. Penird's practice with MDVIP
MDVIP Annual Membership Fee
The office of Kevin D. Penird, MD
| Mon | 8:00 AM - 4:30 PM |
| Tue | 8:00 AM - 4:30 PM |
| Wed | 8:00 AM - 4:30 PM |
| Thu | 8:00 AM - 4:30 PM |
| Fri | 8:00 AM - 4:30 PM |
| Sat | Closed |
| Sun | Closed |
Frequently Asked Questions
Doctors who operate in the MDVIP models typically see far fewer patients than traditional primary care doctors. That gives them more time to develop deeper doctor-patient relationships that can lead to better outcomes. They can also offer conveniences that most primary care doctors can’t, including same- and next-day appointments. They’re available after hours for urgent matters. And they have time to focus on prevention. That focus begins with the MDVIP Wellness Program, which patients pay for with their annual membership fee.
Most MDVIP-affiliated primary care practices accept insurance (your physician can tell you whether they accept your specific insurance plan). Your annual fee pays for preventive care medical services that insurance usually doesn’t cover (e.g., advanced diagnostic testing and screenings). Your MDVIP-affiliated physician will continue to bill your insurance and charge copays, co-insurances and deductibles as he or she currently does for other medical services like sick visits.
MDVIP makes wellness and prevention easier by providing your physician with innovative tools and technology. MDVIP supports your physician’s practice and seeks to eliminate barriers to a positive healthcare experience. Your doctor will determine whether and how to incorporate these tools at his/her discretion.
**The message above is a personal introduction from the physician, intended to help you get to know them better. The views, opinions, and statements expressed above are solely those of the physician and do not necessarily reflect the views or positions of MDVIP. This content is intended for general background purposes only and does not constitute medical advice, diagnosis, or treatment. Any mentions of expertise or quality of care are personal expressions and should not be interpreted as guarantees of performance or outcomes.