Nicole Rothenberg, MD
Family Medicine

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About Nicole Rothenberg, MD
My passion for medicine began at the age of nine, and from that moment on, it has always felt like my true calling. To me, medicine is not just a profession—it is a fulfilling, welcoming space, and I strive to make each patient feel a sense of comfort and trust when they come to see me. I have received feedback from patients that my strengths include interpersonal skills, empathy and a genuine curiosity about the individuals in my care. My goal is to build lasting relationships based on mutual trust and more individualized medicine. I take great pride in listening to my patients and learning about your goals, challenges and values so that, together, I can support your efforts to work toward optimal health.
With 18 years of experience in family medicine and obstetrics, I have had the privilege of caring for individuals and families at all stages of life, from birth to geriatrics. Early in my career, I built a large private practice, and later I served as faculty in leading family medicine residency programs in the metro Detroit area. Now, as an MDVIP-affiliated physician, I can provide personalized, attentive care that I believe all patients deserve, supported by resources and tools not typically offered by traditional primary care practices. My special interests encompass preventive health, with a tailored approach to women’s and men’s health. In addition to my core areas of experience, I also cover areas such as pediatrics, postpartum care and menopausal management. I can also perform a range of in-office procedures to help meet the diverse needs of my patients.
In my practice, I am committed to exploring options, blending traditional medical approaches with alternative therapies when appropriate. My MDVIP-affiliated practice offers services, including comprehensive, advanced health screenings and diagnostic tests, that go far beyond those found in concierge medicine practices. Together, we can work as a team to advocate for your health and well-being. It would be both my honor and privilege to serve you, and I am proud to offer conveniences, such as same- or next-day in-person or virtual appointments, to help make your healthcare experience as seamless as possible. I am affiliated with Trinity Health Michigan and Ascension and Henry Ford Health systems.
When I'm not practicing medicine, I enjoy spending time with my family and friends, cooking, hiking, attending live music events and dancing. I have two beautiful teenagers who have taught me a lot about parenting, and I’m grateful to have experience that I can share with patients raising kids.
I invite you to schedule an appointment to meet me, tour our office and learn more about the benefits of being an MDVIP member under my care. I look forward to the opportunity to care for you and your loved ones.
Southfield, MI
Family Medicine 2007-2009
Chief Resident
Southfield, MI
2006-2007
Detroit, MI
Doctorate of Medicine 2006
Detroit, MI
Bachelor of Science, Psychology & Pre-Med 2002
Ascension Southfield and Novi
Trinity Health Family Medicine Residency Program
- Core Family Medicine/Obstetrics Faculty 2017-present
- Site Medical Director 2017-present
Physician Excellence Award Ascension - Family Medicine 2017
Providence Hospital Residency Faculty Teaching Award 2013
AFMRD/NAPCRG/CFPC Research Award 2009
Society of Teachers of Family Medicine - Resident Teacher Award 2008-2009
Michigan Academy of Family Physicians
Meals on Wheels
Community Garden Program
Mitzvah Day
Benefits of joining Dr. Rothenberg's practice with MDVIP
The office of Nicole Rothenberg, MD
Mon | 8:00 AM - 5:00 PM |
Tue | 8:00 AM - 5:00 PM |
Wed | 8:00 AM - 5:00 PM |
Thu | 8:00 AM - 5:00 PM |
Fri | 8:00 AM - 3:00 PM |
Sat | Closed |
Sun | Closed |
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Frequently Asked Questions
Doctors who operate in the MDVIP models typically see far fewer patients than traditional primary care doctors. That gives them more time to develop deeper doctor-patient relationships that can lead to better outcomes. They can also offer conveniences that most primary care doctors can’t, including same- and next-day appointments. They’re available after hours for urgent matters. And they have time to focus on prevention. That focus begins with the MDVIP Wellness Program, which patients pay for with their annual membership fee.
Most MDVIP-affiliated primary care practices accept insurance (your physician can tell you whether they accept your specific insurance plan). Your annual fee pays for preventive care medical services that insurance usually doesn’t cover (e.g., advanced diagnostic testing and screenings). Your MDVIP-affiliated physician will continue to bill your insurance and charge copays, co-insurances and deductibles as he or she currently does for other medical services like sick visits.
MDVIP makes wellness and prevention easier by providing your physician with innovative tools and technology. MDVIP supports your physician’s practice and seeks to eliminate barriers to a positive healthcare experience. Your doctor will determine whether and how to incorporate these tools at his/her discretion.
**The message above is a personal introduction from the physician, intended to help you get to know them better. The views, opinions, and statements expressed above are solely those of the physician and do not necessarily reflect the views or positions of MDVIP. This content is intended for general background purposes only and does not constitute medical advice, diagnosis, or treatment. Any mentions of expertise or quality of care are personal expressions and should not be interpreted as guarantees of performance or outcomes.