Skip to main content

Nicole Rothenberg, MD

Family Medicine

Hospital Affiliations
Trinity Health Livonia Hospital, Ascension Southfield and Novi
Image
Professional headshot of Dr. Nicole Rothenberg, with a friendly smile and a neutral background.

Get Started Today

This physician has limited availability and may have a Waiting List. Fill out the form to receive more information about Dr. Rothenberg.
MDVIP Annual Membership Fee
MDVIP’s annual fee covers the Wellness Program and generally can be made in quarterly, semi-annual and annual payments.
Quarterly
$525.00*
Semi-Annual
$1,050.00*
Annual
$2,100.00*

*MDVIP respects your privacy and will only use your personal information as stated in our Privacy Policy and Terms of Use. By providing your number, you are giving your express written consent to MDVIP to receive telemarketing calls or text messages using an automatic phone dialing system or an artificial or prerecorded voice at any number you may provide to MDVIP. You acknowledge that your consent to receive these communications is not required and that you may call the number listed above to get more information or enroll. You can contact MDVIP any time if you wish to stop receiving such messages by replying "STOP" via text or calling 1-877-764-2340. Text "HELP" for help. Message frequency may vary. Message/data rates may apply.

About Nicole Rothenberg, MD

My passion for medicine began at the age of nine, and from that moment on, it has always felt like my true calling. To me, medicine is not just a profession—it is a fulfilling, welcoming space, and I strive to make each patient feel a sense of comfort and trust when they come to see me. I have received feedback from patients that my strengths include interpersonal skills, empathy and a genuine curiosity about the individuals in my care. My goal is to build lasting relationships based on mutual trust and more individualized medicine. I take great pride in listening to my patients and learning about your goals, challenges and values so that, together, I can support your efforts to work toward optimal health.

With 18 years of experience in family medicine and obstetrics, I have had the privilege of caring for individuals and families at all stages of life, from birth to geriatrics. Early in my career, I built a large private practice, and later I served as faculty in leading family medicine residency programs in the metro Detroit area. Now,  as an MDVIP-affiliated physician, I can provide personalized, attentive care that I believe all patients deserve, supported by resources and tools not typically offered by traditional primary care practices. My special interests encompass preventive health, with a tailored approach to women’s and men’s health. In addition to my core areas of experience, I also cover areas such as pediatrics, postpartum care and menopausal management. I can also perform a range of in-office procedures to help meet the diverse needs of my patients.

In my practice, I am committed to exploring options, blending traditional medical approaches with alternative therapies when appropriate. My MDVIP-affiliated practice offers services, including comprehensive, advanced health screenings and diagnostic tests, that go far beyond those found in concierge medicine practices. Together, we can work as a team to advocate for your health and well-being. It would be both my honor and privilege to serve you, and I am proud to offer conveniences, such as same- or next-day in-person or virtual appointments, to help make your healthcare experience as seamless as possible. I am affiliated with Trinity Health Michigan and Ascension and Henry Ford Health systems.

When I'm not practicing medicine, I enjoy spending time with my family and friends, cooking, hiking, attending live music events and dancing. I have two beautiful teenagers who have taught me a lot about parenting, and I’m grateful to have experience that I can share with patients raising kids.

I invite you to schedule an appointment to meet me, tour our office and learn more about the benefits of being an MDVIP member under my care. I look forward to the opportunity to care for you and your loved ones.
 

Residency

Providence Hospital
Southfield, MI
Family Medicine 2007-2009
Chief Resident

Internship

Providence Hospital
Southfield, MI
2006-2007

Medical School

Wayne State University
Detroit, MI
Doctorate of Medicine 2006

Undergraduate

Wayne State University
Detroit, MI
Bachelor of Science, Psychology & Pre-Med 2002

American Board of Family Medicine

Trinity Health Livonia Hospital
Ascension Southfield and Novi

Faculty, Family Medicine Obstetrics, Providence Hospital Family Medicine Residency Program 2009-2024
Trinity Health Family Medicine Residency Program
  • Core Family Medicine/Obstetrics Faculty 2017-present
  • Site Medical Director 2017-present

Outstanding Teacher of the Year Award, St. Mary Mercy Hospital 2017-2018
Physician Excellence Award Ascension - Family Medicine 2017
Providence Hospital Residency Faculty Teaching Award 2013
AFMRD/NAPCRG/CFPC Research Award 2009
Society of Teachers of Family Medicine - Resident Teacher Award 2008-2009

American Academy of Family Physicians
Michigan Academy of Family Physicians

Michigan

Yad Ezra Food Bank
Meals on Wheels
Community Garden Program
Mitzvah Day

Hiking, Healthy Cooking, Dancing

Benefits of joining Dr. Rothenberg's practice with MDVIP

MDVIP Wellness Program
Expect comprehensive screenings and tests and a custom wellness plan designed for you.
Better Doctor-Patient Relationship
97% of MDVIP members are satisfied with their relationship (vs 58% in traditional PCP).
Same/Next-Day Appointments
See Dr. Rothenberg quickly and take your time during each appointment.
Reachable 24/7
Reach Dr. Rothenberg by phone after-hours and on weekends.
Smaller Practice Size
MDVIP practices are smaller than most primary care practices, which means your doctor has more time to help you.
Your Dedicated Doctor
See Dr. Rothenberg when you go to the office — not someone else like a nurse practitioner or physician assistant
Travel Benefits
If you need urgent care while traveling, your physician can help arrange your care with a local hospital, pharmacy or doctor.
Medical Centers of Excellence
For patients who need care beyond what is available locally, MDVIP can connect your doctor with specialists at some of the country’s leading medical institutions
Better Health Outcomes
Members have better control of chronic conditions like type 2 diabetes, high cholesterol and hypertension.
Remote video URL

The office of Nicole Rothenberg, MD

Primary Office
29275 Northwestern Highway Suite 202
Southfield, MI 48034
Get Directions
Hours
Mon 8:00 AM - 5:00 PM
Tue 8:00 AM - 5:00 PM
Wed 8:00 AM - 5:00 PM
Thu 8:00 AM - 5:00 PM
Fri 8:00 AM - 3:00 PM
Sat Closed
Sun Closed

Reviews from the web

star star star star star
star_border star_border star_border star_border star_border
10/14/2025 Jennifer Luikart
Our family has been patients of Dr. Nicole Rothenberg for over 10 years. She recently moved to VIPMD. We would follow her wherever she goes. She is an excellent physician, takes the time to really listen to your concerns. She is very easy to get into at her new office and is easy to get a hold of when you have a concern. Her office staff is excellent. The whole team has excellent communication with patients. She has provided excellent care for our family. If you're looking for a new family physician, take the time to meet her.
star star star star star
star_border star_border star_border star_border star_border
11/22/2024 paradice holloway
I have been seeing her for years and she genuinely cares for her patients and always address any concerns. Dr. Rothenberg is amazing!
star star star star star
star_border star_border star_border star_border star_border
10/02/2024 Audrey Crain
Dr. Rothenberg has always been very attentive to my health concerns and guided me back to health several times. I trust her completely. She is knowledgeable and actually cares about each of her patients.
star star star star star
star_border star_border star_border star_border star_border
09/23/2024 Leonard Graham
Doctor Rothenberg is an outstanding Doctor. She cares about you as a person and listen and answers all your concerns. She follows up on your care after the listen to make sure you are progressing as planned or make changes as needed. She gets 5 stars.
star star star star star
star_border star_border star_border star_border star_border
08/02/2024 David Michael Smeenge
I'd trust Dr. Rothenberg to manage my family's pregnancy - she is an advocate for her patients and their care.
star star star star star
star_border star_border star_border star_border star_border
07/11/2024 Barbara Sampeer
Dr Rothenberg is amazing, kind and caring doctor. She has such compassion. She listens to your questions and concerns. She gives straight answers and explains everything. Tammy was also amazing, kind, caring and funny. That helps because I’m always nervous.
star star star star star
star_border star_border star_border star_border star_border
05/07/2024 Jessica Onkka
Dr. Rothenberg is a blessing! I am so so grateful for the care she has given my husband and myself. She is an awesome person, hard working, knowledgeable, with the best bedside manner. Thank you Dr. Rothenberg!
star star star star star
star_border star_border star_border star_border star_border
04/25/2024 Sandra Anderson
I love Dr Rothenberg, I've been her patient for years. She always takes her time with me.
star star star star star
star_border star_border star_border star_border star_border
04/03/2023 Danielle Smith
Amazing doctor. Takes time to listen to your concerns and has a great bedside manner. We live pretty far from this practice, but really appreciate her expertise and make the drive to continue to use her as our family physician.
star
star_border star_border star_border star_border star_border
02/06/2023 Dominick Johnson
I called to set up a appointment and they said they not accepting any new patients my friend who is ….. called and accept him a hour later just wear maybe if I sound different with different name I would have been. Accepted its cool

Frequently Asked Questions

Doctors who operate in the MDVIP models typically see far fewer patients than traditional primary care doctors. That gives them more time to develop deeper doctor-patient relationships that can lead to better outcomes. They can also offer conveniences that most primary care doctors can’t, including same- and next-day appointments. They’re available after hours for urgent matters. And they have time to focus on prevention. That focus begins with the MDVIP Wellness Program, which patients pay for with their annual membership fee.

Most MDVIP-affiliated primary care practices accept insurance (your physician can tell you whether they accept your specific insurance plan). Your annual fee pays for preventive care medical services that insurance usually doesn’t cover (e.g., advanced diagnostic testing and screenings). Your MDVIP-affiliated physician will continue to bill your insurance and charge copays, co-insurances and deductibles as he or she currently does for other medical services like sick visits.

MDVIP makes wellness and prevention easier by providing your physician with innovative tools and technology. MDVIP supports your physician’s practice and seeks to eliminate barriers to a positive healthcare experience. Your doctor will determine whether and how to incorporate these tools at his/her discretion.

**The message above is a personal introduction from the physician, intended to help you get to know them better. The views, opinions, and statements expressed above are solely those of the physician and do not necessarily reflect the views or positions of MDVIP. This content is intended for general background purposes only and does not constitute medical advice, diagnosis, or treatment. Any mentions of expertise or quality of care are personal expressions and should not be interpreted as guarantees of performance or outcomes.