Chris Lillich, CMO
Chief Marketing Officer
Chris Lillich is the Chief Marketing Officer at MDVIP. He leads all aspects of MDVIP’s consumer marketing, strategy and communications to establish MDVIP as the most recognized brand in the health services space. Chris and his team are focused on driving member growth and retention for MDVIP affiliated physicians.
Chris has 19 years of consumer marketing and brand management expertise across a broad range of media channels. Prior to joining MDVIP, he held a number of leadership positions at Procter & Gamble on a regional and global scale. This included marketing leadership for P&G’s North America laundry business, which includes Tide detergent with annual sales of over $3 billion.
Chris was also actively involved in various marketing innovation projects, including a multi-channel partnership with the NFL that featured a highly successful Super Bowl program.
Chris also has significant experience in business model innovation having worked on several services and device launches at P&G, including the Tide Dry Cleaners concept and Swash Clothing Care system that have expanded across the country.
Prior to joining P&G, Chris served as an officer in the U.S. Navy. He received his MBA with a marketing concentration from Indiana University in Bloomington, Indiana, and his political science degree from Northwestern University in Evanston, Illinois. Chris is a Director of the non-profit Navy NROTC Scholarship Fund which awards scholarships to midshipmen at Northwestern University.