In the past, the norm in medicine was to make house calls and have doctors show up at your doorstep. While that is not the case today, MDVIP harkens back to the days of personalized medical appointments. Leading the charge in Omaha, Nebraska, as well as dozens of cities across the United States, this patient-focused national franchise attempts to keep costs low and patients satisfied. As novel of an idea as boutique medicine is today, it comes with its share of competitors. In Omaha alone, MDVIP shares the market with Doctors for Health and MembersMD.