MDVIP’s membership‐based primary care model supports your health system’s mission to meet the changing needs of patients and augments your physician retention and recruitment efforts. Incorporating a new strategic service arm also supports your expansion goals and your bottom line. An MDVIP‐health system partnership generates a recurring revenue stream, much of which is independent of third‐party reimbursement. In addition, when you provide a model of care that accommodates patients’ and physicians’ desires for a more personalized relationship, you strengthen your organization’s competitive advantage.